-직급: BM (영문 title: Brand Manager) 

          .팀 내 메이크업을 담당하는 ABM 1명이 있음

  -주요담당업무: 아래 JD 참조

  -자격요건

    .대졸 이상 학력자

    .화장품 마케팅 경력 만10년 이상 (색조마케팅 경험 2년 이상 포함)

    .원활한 비지니스 영어 가능자 (영어 이메일, 컨퍼런스콜 활용에 어려움이 없는 분)

MARKETING MANAGEMENT

 Brand Strategies. Develops and implements local brand strategies according to international brand strategies, 

but localized to meet the specific demands and intricacies of the country’s cosmetics landscape 

 Product Portfolio. Manages product portfolio ensuring that all launches are strategic, sustainable, 

addressing market demands, and strengthening the brands’ positioning 

 Budget Management. Builds and controls marketing budget such that each expense is maximized and 

aligned towards the achievement of the brands’ over-all KPIs 

 Advertising. Develops the brand’s television/digital/print/out-of-home advertising plans with media agency

in accordance to global and regional directions 

 Digital Marketing. Directs the digital agency in developing and executing the digital component of launch 

and always-on campaigns to maximize awareness and bring counter traffic 

 Press Releases. Works with the PR/IM Director and agency in developing and executing PR plans

for the brands’ key launches and reanimations to increase brand awareness and strengthen brand credibility 

 Event Management. Conceptualizes and supervises the implementation of brand-building and 

sales-generating events that express the brand’s heritage, image, and expertise 

 Visual Merchandising. Work closely with Coty VM team, as well as the distributor’s VM team with 

regard to developing & implementing counter designs according to global brand standards while meeting 

local retailer requirements 

 Brand/Product Training. Works hand-in-hand with the local trainer in developing effective brand/product

training materials to elevate expertise of Beauty Advisors and distributors’ Brand Managers 

 Inventory Management. Guides the distributor in per-SKU forecasting by determining nationwide 

demand on a per-SKU level, after detailed monthly analysis of historical sales, current stock levels, 

and upcoming brand activities and trends, that lead to the achievement of the brand’s total target

 Promotions. Guides the distributor in developing, implementing, and measuring effectivity of 

retail activities/promotions that hype up launches and pillar franchises, while still delivering high margins 

for the brand 

 Sales Analysis. Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are 

working towards the achievement of total brand targets