본문
Market Intelligence Analysis Manager [ABInBev]는 세계 1위 맥주 기업이자 세계 5대 소비재 기업으로 500개 이상의 브랜드 포트폴리오를 보유한 글로벌 No.1 기업입니다. [AB InBev Korea 오비맥주]는 카스, 한맥, OB라거, 필굿 등 네셔널 브랜드와 버드와이저, 스텔라, 호가든 등 하이엔드 브랜드를 보유하고 있으며, 소비자의 입맛에 맞춘 차별화된 브랜드 포트폴리오를 기반으로 국내 맥주시장을 선도하고 있습니다. 오비맥주는 새로운 제품 개발과 강력한 브랜드 전략을 통해 지속적으로 혁신하고, 고객 및 지역 사회와의 더욱 의미 있는 관계를 만들기 위해 노력합니다. AB InBev Korea 오비맥주에서 더 크게 환호할 미래를 함께 만들어갈 지원자를 모집합니다. 소속/팀 : Commercial
포지션 명 : Market Intelligence Analysis Manager
근무지 : 삼성동 아셈타워
고용 형태 : 정규직 (3개월 수습기간 / 100% 급여지급)
▶담당업무
1. Track ABI performance across the RTM: STW,STR,STC / Channel segments, price segment, category segments.
Monitor ABI performance to be in-line with key strategies and provide guidance if correction or acceleration is needed.
2. Market share closing and analyze the various external (industry, consumer lifestyle, legislation, etc.) and internal (comm execution, ABI innovation, FTE, etc) drivers that impact ABI performance.
3. Leverage market insight data to understand market position of ABI while observing industry trends and competitor actions. Identify market opportunities and provide commercial guidance.
4. Identify holes in ABI portfolio, present regions (Regional Marketshare), additional market opportunities. Combine this insight with Revenue Management to identify total NR and MACO opportunity to deliver financial uplift
5. Define and monitor priority KPIs such as share, cannibalization rate, distribution, rate of sales, price indexes in key regions and subchannels; provide visibility and guidance to Commercial leaders to having optimized decision.
6. Continuously process optimization for ABI reporting: methodology redefinition, process setup for further visibility improvement, accuracy improvement for industry forecasting through cooperation with S&T.
7. Related KPIs: Market share, Incremental NR (innovation), Dashboard visibility (ie. Reportings in 1yp/ZoneCPR/MPR, etc). 필요요건
▶자격요건
[Technical Skills]
1. Minimum 3 years in FMCG industry with knowledge of sales and business processes forecasting and planning.
2. Strategy development capabilities by analyzing the data and connecting the dots.
3. Strong analytical skills with handling large datasets and converting to actionable insights (Nilsen, GAC, etc)
4. Communicating skills in English (Above business-level preferred).
5. High proficiency in MS Office Suite (PowerPoint, Excel), Power BI is a plus
[Soft Skills]
1. Demonstrated advanced critical thinking skills, end-to end thinking and proactive working style.
2. Stakeholder management with effective communication at senior organization levels
3. Influence and navigate cross-functional teams to accomplish goals
4. Identify and lead process improvements across cross-functional processes
5. Problem solving. Ability to meet deadlines and work independently.
6. Challenge status quo with an owner’s mindset of continuous improvement |
